BEGIN:VCALENDAR VERSION:2.0 PRODID:-//GBSB Global​ - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.global-business-school.org X-WR-CALDESC:Events for GBSB Global​ REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Madrid BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Madrid:20260612T100000 DTEND;TZID=Europe/Madrid:20260612T110000 DTSTAMP:20260610T171013 CREATED:20260601T140941Z LAST-MODIFIED:20260601T142029Z UID:10000070-1781258400-1781262000@www.global-business-school.org SUMMARY:Reimagining Luxury — Live Workshop June 12 | GBSB Global DESCRIPTION:Live Online WorkshopFashion & Luxury Business\n Reimagining Luxury.\n A live\, hands-on workshop with Heydar Babayev\, founder of HYDE Studio. One brief: take a luxury brand that has lost its way — and bring it back. \n \n Save My Seat\n Read the Brief\n \n \n With Heydar Babayev\n \n Founder · HYDE Studio\n \n \n \n A GBSB Global Workshop\n \n \n “Not how to build a brand. How to save one.” \n The premise\n \n \n \n \n\n\n\n\n\n\n\n \n \n \n Date12 June 2026\n Time10:00 – 11:30 CET\n FormatLive online workshop\n CostFree\n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n \n \n The luxury market has shifted under the industry’s feet. The brief is no longer to build a brand. The brief is to save one. \n \n Heydar Babayev · HYDE Studio \n \n\n\n\n\n\n\n\n \n \n \n \n The Workshop \n A hands-on brand-revival challenge\, worked in teams.\n \n \n Most workshops teach you to build a brand from scratch. This one starts harder — with a real luxury brand that has lost its way. \n \n 1You get a real brandTeams form. Each gets a real-world luxury brand scenario to crack. \n 2You diagnose & repositionFind what’s broken. Redefine the positioning. Build one strong direction. \n 3You pitch it livePresent to the room. Get live feedback from a working studio founder. \n \n \n Format \n 90 minutes\, fully interactive. You work in a team from start to finish. \n \n \n \n \n\n\n\n\n\n\n\n \n \n \n What You’ll Leave With \n A clearer way to think about brand decisions that matter.\n \n \n 1Read the luxury market.The shifts moving cultural value and brand power across luxury right now. \n 2Understand positioning as a long-term asset.Why positioning shapes a brand’s value over a decade\, not a campaign cycle. \n 3Develop strategic thinking through a real brief.Crack a real brand revival in a team — the way it’s done in actual studios. \n 4Pitch and defend a creative idea.Defend your team’s concept live — and leave with a pitch you actually delivered. \n \n \n\n\n\n\n\n\n\n \n \n \n The Run-Sheet \n How the 90 minutes will unfold.\n Built like a studio working session: you move from context to brief to group work to live pitches. \n \n \n 115–20 minIndustry contextKey shifts in the luxury market\, selected real-world examples\, and insights from building a design studio. \n 25 minThe briefTeams are formed. Each team receives a brand scenario to work on. \n 335–40 minThe Brand ChallengeIdentify the key issues. Redefine positioning. Propose a new direction. Develop one strong concept. \n 425–30 minPitches & feedbackTeam presentations and live feedback from Heydar — a working studio conversation. \n \n \n\n\n\n\n\n\n\n \n \n \n \n The Guest\n \n \n \n In Conversation With \n Heydar Babayev\n Founder · HYDE Studio \n Heydar founded HYDE Studio to help luxury brands regain cultural relevance in a fast-shifting market. He brings real industry cases and the bias of a working studio: making\, not talking. The kind of room that produces pitches\, not slides. \n \n Working fromA live design studio\n SpecialismLuxury & brand strategy\n \n \n \n \n\n\n\n\n\n\n\n \n \n Built For \n Made for the next BA Fashion & Luxury Business student.\n A 90-minute window into how the program at GBSB Global teaches — live briefs\, real studios\, pitches defended in the room. \n \n BA Fashion & Luxury\n Prospective Applicants\n Industry Curious\n \n \n\n\n\n\n\n\n\n \n \n \n The Room \n Small teams. A real brief. A pitch at the end.\n This is what a GBSB Global session looks like from the inside. \n \n \n \n \n Teams cracking the brief together\n \n \n \n From rough idea to a real direction\n \n \n \n Pitching live\, defending the idea\n \n \n \n\n\n\n\n\n\n\n \n \n \n \n Save Your Seat \n Reserve your seat at the table.\n Free to attend. 90 minutes. A real brand challenge\, live feedback from a working studio founder\, and the recording afterwards. \n \n A team-based brand-revival challenge\, worked live\n Live feedback from the founder of HYDE Studio\n Recording sent to all registrants afterwards\n \n \n \n Reserve your spot\n Pick your ticket below — takes under a minute. \n \n \n \n Free registration via Eventbrite. You’ll receive your confirmation and the joining link by email. URL:https://www.global-business-school.org/event/reimagining-luxury-live-workshop-june-12-gbsb-global/ ATTACH;FMTTYPE=image/jpeg:https://www.global-business-school.org/wp-content/uploads/2026/06/From-rough-idea-to-a-real-direction.jpeg LOCATION: END:VEVENT END:VCALENDAR