Strategy and Creativity Boost: How Lego Serious Play is transforming Business Education

02 Aug, 2024 (Updated 13 Mar, 2025) — by gbsb in Uncategorized

Forget stuffy lectures, dry textbooks, and disengaged students.
Imagine a learning environment where ideas are built brick by brick, collaboration is a cornerstone, and creativity is unleashed.
Well, you are about to discover it.

At a time when traditional teaching methods often fail to capture the imagination and engagement of students, innovative approaches are essential. LEGO® Serious Play® or LSP is a groundbreaking methodology that has redefined business education by combining fun with deep, transformative learning. At GBSB Global Business School, LSP is not just a novelty but a core component of our programs, designed to equip students with advanced knowledge and skills highly sought after by the complex international job market among the next generation of business professionals.

The Evolution of Learning Methods

The landscape of business education is evolving, with a growing emphasis on methodologies based on cutting-edge research in organizational development, evolutionary psychology, neurobiology, and flow theory. The goal is to create learning experiences that are engaging, effective, and even fun. Far from being dry or rigid, these modern techniques, including LSP, are dynamic and interactive, making learning accessible and memorable.

What is LEGO Serious Play?

LEGO Serious Play transcends the notion of playtime. It is a structured, hands-on, minds-on approach that uses LEGO bricks as a medium for participants to build models symbolizing real-world business challenges and ideas. Originating from the LEGO Group, this methodology allows individuals to assemble and visualize abstract concepts; this, in turn, makes it easier to explore, analyze, and discuss complex issues. LSP has been proven to be helpful in boosting student energy, engagement and concentration retention, as the training process engages activates both the creative and logical sides of the brain, facilitating holistic learning.

How is LSP used in Business Education?

At GBSB Global Business School, LSP is integrated into our programs to complement and enhance other learning methods. In these sessions, under the guidance of trained professionals, students create 3D models using LEGO bricks to represent their thoughts, strategies, or business scenarios. This tactile experience keeps students more focused on their assignments, stimulates creative thinking and encourages the exploration of different perspectives, leading to deeper and more reflective dialogue.

The Benefits of LEGO Serious Play

Benefits of LSP include:

A Unique Learning Experience

GBSB Global Business School stands out for its commitment to incorporating innovative teaching methods such as LEGO Serious Play into its undergraduate and graduate programs. This approach aligns with our vision to develop forward-thinking business leaders ready to tackle real-world challenges. It complements other groundbreaking methodologies at GBSB Global, such as visualization techniques, knowledge mapping, and game-based learning. Together, these methods transform each program into a holistic growth experience that stimulates both personal and professional development.