Top 10 Business Leaders in the Middle East 2024, Co-Founder & Managing Partner of Intoact International, GBSB Global Digital Marketing Professor
With over 8 years of teaching experience and running my own digital marketing training and consulting company, I've always been driven by the need to stay ahead in a rapidly evolving industry. The GBSB Global Ph.D. program offers me the opportunity to deepen my academic understanding while applying it to real-world challenges. Even as an established professional and entrepreneur, continuing education allows me to explore new methodologies and research that can directly benefit the work I do for my clients and students. It's about broadening my perspective to continue to innovate, not just reinforce existing knowledge.
I had been researching Ph.D. programs for some time, but only the GBSB Global program matched what I was looking for. As someone who is both an educator and an entrepreneur, the program's blend of flexibility and practical application was exactly what I needed. It allows me to balance running my business while immersing myself in research that's directly applicable to my work. The curriculum is modern and focused on innovation, which aligns with the challenges I face in the digital marketing industry. This program allows me to pursue academic excellence without compromising my business commitments.
The PhD program gives me a platform to expand my role as a thought leader in both digital marketing and innovation management. My goal is to develop strategies that address future digital marketing challenges and help companies stay competitive. By conducting research that's relevant to my industry, I can contribute new ideas that will not only influence academic discourse, but also have practical implications for the companies I work with.
