The Master in Communication and Future Marketing in Madrid provides a unique program where students are ready to adapt to the demands of the 21st century. MA in Communication and Future Marketing in Madrid students will learn how to plan and launch an integrated, marketing & communication campaign for the global market. Students who study for a MA in Communication & Future Marketing gain valuable knowledge about digital marketing, communication tools, emerging modern technologies, and global branding.
By joining the Master in Communication and Future Marketing in Madrid you will learn about the best ways for leveraging email, mobile, social, paid media, analytics, and more. With subjects on innovative marketing, experiential marketing, leadership, and business development, the Master in Communication & Future Marketing in Madrid students will get ready to meet the demands of the highly competitive communications and marketing industry.
DEGREE
Master of Arts in Communication and Future Marketing
DURATION
9 months
LANGUAGES
English
LOCATION
Madrid or Blended
ANNUAL INTAKES
OCT | JAN | APR | JUL
FORMAT
Afternoons & Evenings
TUITION FEES
€8,900*
*an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.
PROGRAM HIGHLIGHTS
Leading Business School
in Spain in the Area
of Digital Education
Faculty with Practical
Work Experience in
Communication & Marketing
Student Body
Representing More than
70 Different Nationalities
Industrial Visits to
World Renown Companies
Online Simulation Games
& Learning-by-Doing Methodology
Innovation and
Creativity Development
RANKINGS, ACCREDITATIONS & PARTNERSHIPS
Recognized as a Leader in Global Education by Newsweek Magazine
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
The only higher education institution in Spain accredited by Microsoft as a leader in Digital Education
Awarded as a Four Stars Business School by QS Ranking System
An official member and accredited by the European Council of Business Education
WHAT YOU WILL LEARN
UNDERSTAND THE PRIMARY PRINCIPLES IN MARKETING:
Learn how to prepare and implement integrated marketing campaigns during the Master in Communication & Future Marketing in Madrid.
ACQUIRE CORE BUSINESS COMPETENCIES:
Get competencies needed to work at any communication and future marketing job such as leadership, negotiations, communication, financial analysis, and more.
GET THE KNOWLEDGE NEEDED IN THE DIGITAL REALITY:
Develop your modern technologies skills to manage consumer expectations related to online researching of trends, reading of reviews, and purchasing of products through ecommerce and or on social media.
APPRECIATE INTERCULTURAL COMMUNICATION & BUSINESS PRACTICES:
Learn from your peers and professors. Develop your skills in an international business environment by improving your ability to communicate and collaborate successfully.
CAREER OPPORTUNITIES
The Master in Communication and Future Marketing in Madrid graduates students that are equipped with the in-depth marketing & communication knowledge and tools. In addition to focusing on specialized course material, GBSB Global Business School assists the students studying for the Master in Communication and Future Marketing in Madrid ready to compete in the real world providing students with the opportunity to participate in professional workshops, industry focused presentations, and career assessments.
Get a Job in Communications and Future Marketing with GBSB Global:
Employment At Top Companies
STUDENT TESTIMONIALS
MISOZI TEMBO, Zambia
"GBSB Global is a lot like being at the UN, with over 65 nationalities represented. I love the cultural diversity and I am able to tap into the different worldviews held around me - I feel constantly surrounded by brilliance, creativity and a passion to conquer the world."
GBSB Global Alumna, Class of 2017
JANA DELL, Germany
"I really enjoyed that the teachers came from the marketing and communication field. They were able to give first-hand examples, which gave us great exposure to the business world. We were given a lot of freedom to create and to design our assignments the way we wanted to, which in turn promoted and embraced the creativity of every individual."
GBSB Global Alumna, Class of 2016
Previous
Next
Learn the Latest Advancements in Marketing Which Will Rule the Future
Future Marketing
- Digital Marketing
- Experiential Brand Marketing
(Learning-by-doing: a consultancy study conducted by students and involving a real future marketing case)
Marketing of Innovations
Become an Expert in Communication and Learn How Communication Industry Changed with Appearance of Social Media
Communication Planning & Advertising
(Meetings with Managers & Company Visit*)
Social Media & Public Relations
(Meetings with Managers & Company Visit*)
Practice What You Learned Through a Simulation Business Game and Innovative Collaboration Methodologies
Agile Fundamentals: Scrum, Kanban, Lean and XP
(Agile Methodologies Workshop & Meetings with Managers*)
Strategic Marketing Simulation Business Game
(A practical course in which the students practice the skills by participating in the online simulation game)
Become a Leader and a Global Manager by Obtaining the Skills to Manage Any Marketing & Communication Project or a Start-Up
Project Development & Finance
- Financial Strategies for Business Development
- Entrepreneurial Project Management
Transversal Competencies of Global Leaders
- Communication, Time Management & Leadership
- Ethics & Responsibility
Capstone Master Project:
A practical group project in which the students perform an organizational analysis or audit, a case study or original research on a specific topic of interest.
* Workshops are subject to change. Meetings with managers involve guest speaker lectures on campus as well as practical visits to companies; the number of such meetings may vary.
JORDI CASTELLS
Academic Background
Bachelor Degree, Telecommunications Engineering, Polytechnic University of Catalunya, Spain
Master Degree, Research and Market Techniques, Open University of Catalunya, Spain
Career Experience
Co-Founder, CLIMB21, Spain
Tutor, ACC1O, Spain
National Expert, YUZZ, Spain
Certified Lego ® Serious Play ® Facilitator
VICTORIANO TRAVIESO MORALES
Academic Background
Bachelor Degree, Law, Universidad de Las Palmas de Gran Canaria, Spain
PG DIP, Legal Studies, Contractual, Conveyancing, Trusts & Equities, European Competition Law, Criminal Law, Commendation, London South Bank University, UK
Postgraduate Degree, Legal Practice, BPP Law School, UK
Career Experience
Senior Spanish Lawyer and English Solicitor, Gimbrere International Advocaten, S.L.P., Spain
Practicing English Solicitor, Stepinlaw Abogados, Spain
Spanish Lawyer and English Solicitor, De Haan & Mulder, S.L.P., Spain
ARIANNA MAZEO
Academic Background
BA, Sociology and Communication, Sapienza Università di Roma, Italy
Master Degree, Education and ICT, University of Catalunya, Spain
Master Degree, European Policies, Digital Creativity and Design Innovation, University Roma Tre, Italy
Career Experience
Senior Managing Director of Master’s Degree in Design and Communication, ELISAVA, Spain
Director, Desis Lab ELISAVA/ Desis Network, Spain
TO BE QUALIFIED FOR ADMISSION TO MASTER IN COMMUNICATION AND FUTURE MARKETING IN MADRID, YOU MUST:
Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Proof of Proficiency in the English Language:
- English as a native language;
- TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based);
- IELTS - Minimum score: 6.0;
- Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.
Complete all required forms for admission and submit all required documents
On Campus
Application Fee
100 EUR
Enrolment Fee (Paid upon Admission)
200 EUR
Annual Administrative Fee
950 EUR
Tuition Fee for the Program (60 ECTS credits)
8,900 EUR
Tuition Fee per Quarter (20 ECTS credits)
2,967 EUR
Tuition Fee per Academic Credit (1 ECTS credit)
148 EUR
(Visiting students)
Payment Conditions:
Minimum Advanced Tuition Payment (EU Students)
2,967 EUR
Due at the time of program acceptance
Minimum Advanced Tuition Payment (Non-EU Students)
4,950 EUR
Due at the time of program acceptance and a requirement to send visa documents
The remaining Tuition Fees are due the first Friday (Week 1) of the program.
Master´s Program Duration: 3 Quarters = 1 Academic Year
A discount may be applied if the student choses to pay
the full amount at the time of program acceptance.
·
If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions.
·
Payments are accepted online or by bank transfers (commission charges may apply).
·
Program fees do not include accommodation, flights, insurance or program materials.
·
Students who wish to participate in Global Study Trips may do so by paying additional fees.
